Comparison
Estetix vs Fresha - which should a salon in Georgia choose?
If your salon operates in Georgia and your team works in Georgian, Estetix is the more practical fit: a fully Georgian interface, pricing in Georgian lari, an Instagram and Messenger booking bot that replies in Georgian, and support in Georgian. Fresha is a global product with a broader feature set and a worldwide marketplace, but it has no Georgian interface and no Georgian-language automation.
Short answer
For a salon operating in Georgia, where the front desk and specialists work in Georgian - Estetix. For an international chain, or if card payments online are critical - Fresha.
Side by side
| Criterion | Estetix | Fresha |
|---|---|---|
| Interface language | Fully Georgian and English | English and several other languages; no Georgian |
| Pricing | Free plan up to 2 specialists; Plus - 19 GEL per specialist; Pro - 199 GEL/month, priced in GEL | Commission and payment-processing model, in foreign currency |
| Instagram / Messenger booking bot | Included, replies in Georgian and English | No Georgian-language bot |
| Shareable link for DMs | Yes, a tokenized link for Instagram, WhatsApp and Messenger | Yes |
| Marketplace | estetix.ge - the Georgian market, searchable by city and map | Global marketplace, still thin in Georgia |
| Specialist mobile app | Yes, phone number plus a 6-digit code | Yes |
| Multiple branches | Yes, on Plus and Pro | Yes |
| Online card payments | No - not offered yet | Yes |
| Public API and webhooks | Yes, an open REST API and outbound webhooks | No public API published |
| Support | In Georgian, on Tbilisi time | In English, international support |
When to choose Estetix
- The salon is in Georgia and the team works in Georgian
- Most clients book through Instagram or WhatsApp DMs
- You want a bot answering those DMs automatically, in Georgian
- You need pricing in GEL with local invoicing
- You want support in Georgian, in your own time zone
When to choose Fresha
- The salon is outside Georgia or spans several countries
- You need online card payments and deposits
- You need traffic from a global marketplace
- A Georgian interface is not a requirement for your team
Frequently asked questions
Does Fresha support Georgian?
No, Fresha's interface is not available in Georgian. Estetix is fully Georgian and also supports English - the language switches with one button.
How does Estetix pricing compare to Fresha?
Estetix has a free plan for up to 2 specialists, Plus at 19 GEL per specialist (max 10), and Pro at 199 GEL/month with unlimited specialists. Pricing is fixed in GEL and we take no commission on bookings.
How hard is it to move from Fresha?
Adding your services and specialists takes a few minutes, and the client database fills up from new bookings - clients are identified by phone number, so repeat visits land in one record automatically.
Try Estetix for free
Sign up in a minute. No card required - a 7-day Plus trial starts automatically.
Updated: 2026-08-26. Information about other products comes from their public sources and may change. Check their official site for current pricing and features.