Comparison
Estetix vs Booksy - which works better in Georgia?
Booksy is a large international booking platform, strong in the US, the UK and Poland. In Georgia its marketplace is effectively empty and there is no Georgian interface. Estetix is the opposite - a Georgian product: Georgian interface, pricing in lari, a local marketplace, and a booking bot that answers Instagram DMs in Georgian.
Short answer
If your clients are in Georgia and come from Instagram - Estetix. If your salon is in the US, Europe or Poland and you need Booksy marketplace traffic - Booksy.
Side by side
| Criterion | Estetix | Booksy |
|---|---|---|
| Interface language | Fully Georgian and English | No Georgian |
| Pricing | Free plan up to 2 specialists; Plus - 19 GEL per specialist; Pro - 199 GEL/month, priced in GEL | Monthly subscription in foreign currency, with paid add-on modules |
| Marketplace in Georgia | estetix.ge - the Georgian market, with map and reviews | Practically no presence |
| Instagram / Messenger booking bot | Included, replies in Georgian and English | No Georgian-language bot |
| Shareable link for DMs | Yes, a tokenized link | Yes |
| Specialist mobile app | Yes | Yes |
| Multiple branches | Yes, on Plus and Pro | Yes |
| Online card payments | No - not offered yet | Yes |
| Public API and webhooks | Yes, an open REST API and outbound webhooks | Limited, for partners |
| Support | In Georgian, on Tbilisi time | In English |
When to choose Estetix
- Your clients are in Georgia and book from Instagram
- You want a Georgian interface for the front desk and specialists
- You need a local marketplace where Georgian clients will find your salon
- You prefer pricing in GEL with local invoicing
When to choose Booksy
- The salon is in the US, the UK, Poland or Spain
- Booksy's marketplace already brings traffic in your city
- You need online payments and deposits
- A Georgian interface is not a requirement for your team
Frequently asked questions
Does Booksy work in Georgia?
The app is available, but Booksy's marketplace in Georgia is practically empty - meaning it will not bring you new clients there. The Estetix marketplace is built for the Georgian market.
Does Booksy support Georgian?
No. Estetix is fully Georgian, with English support as well - the language switches with one button.
What does Estetix cost?
A free plan for up to 2 specialists, Plus at 19 GEL per specialist (max 10), and Pro at 199 GEL/month with unlimited specialists. We take no commission on bookings.
Try Estetix for free
Sign up in a minute. No card required - a 7-day Plus trial starts automatically.
Updated: 2026-08-26. Information about other products comes from their public sources and may change. Check their official site for current pricing and features.